THE HUMAN DECISION DESIGN MODEL®
The HUMAN DECISION DESIGN MODEL® is based on the scientific findings of Behavioral Economics and combines all relevant human decision patterns.
The model is the result of an iterative process of several years from own experiments and successful practical applications in customer projects.
The model creates the conceptual framework for human decision patterns on the one hand and the corresponding tools for shaping these decisions on the other.
The model enables you to analyze and actively shape the decision-making patterns of your customers. It is your universal key to predictable success.
Since the 1950s, behavioral economics has been investigating how people actually behave and how they make decisions. What research has not yet achieved is to combine these findings in a model and thus make them applicable to concrete decision-making situations. The HUMAN DECISION DESIGN MODEL® closes this gap.
Wherever decisions are made or people interact with each other, the model can be used to predict and actively shape the behavior of the actors. This works in all areas of human interaction. With the HUMAN DECISION DESIGN MODEL® you can easily supplement your existing procedures and methods without having to discard them.
STRUCTURE OF THE MODEL
The model is based on the common assumption of economics that humans decide rationally…
2. BOUNDED RATIONALITY
…and is supported by the effective human
Decision patterns extended.
3. DECISION MODEL
The HUMAN DECISION DESIGN MODEL® thus reflects human decisions better than the classic model of Homo oeconomicus.
As the last element, the model has tools that enable us to actively shape the decisions of our counterpart.
MODEL OF SUCCESS
This makes the HUMAN DECISION DESIGN MODEL® your unique key to shaping decisions.
For better decisions and more success!
ADDED VALUE IN THE APPLICATION
Decision design in sales
The HUMAN DECISION DESIGN MODEL® is the ultimate key to customer behavior and thus to even more success for sales staff.
Decision design as a trainer
As a licensed trainer, you become an expert in the use and training of the HUMAN DECISION DESIGN MODEL®. You will gain exclusive expertise that will allow you to leave your competitors far behind.
Decision design as a company
Companies that use the HUMAN DECISION MODEL® rely on evidence instead of opinions, on testing and learning instead of trust, and thus become systematically even more successful.
Learn more about this unique tool for more success and do not hesitate to read our book